CasaVive: Competitive Landscape and Digital Marketing Strategy

CasaVive, a company in the health and wellness space, seeks to enhance its market position by understanding its competitive environment and optimizing its digital marketing strategies. The project involves conducting a comprehensive analysis of local competitors to identify their strengths and weaknesses. Learners will evaluate CasaVive's current digital and social media marketing efforts and compare them with those of competitors. The goal is to provide actionable insights and strategies that CasaVive can implement to differentiate itself in the market. This project will allow learners to apply their knowledge of marketing analysis, digital strategy, and competitive research, providing a practical learning experience that aligns with their academic program.

Website & Social Media for New Boutique Gym

Our website and social media is one of our first impressions prospective clients will have about our company. Learners will be asked to create an inviting, user friendly website that welcomes people into the often intimidating world of the gym. By the time a prospective client navigates from the home page, through the website, to a booking page, they should feel empowered to take charge of their health. Learners will also be asked to help create, curate and schedule a social media marketing campaign using various apps and websites. Our feeds should show us as professional, client, centred and hollistic health space.