Website & Social Media for New Boutique Gym
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Project scope
Categories
Graphic design Branding & style guides Digital marketing Lead generation Website developmentSkills
social media marketing social media search engine optimization booking (sales)Our website and social media is one of our first impressions prospective clients will have about our company. Learners will be asked to create an inviting, user friendly website that welcomes people into the often intimidating world of the gym. By the time a prospective client navigates from the home page, through the website, to a booking page, they should feel empowered to take charge of their health.
Learners will also be asked to help create, curate and schedule a social media marketing campaign using various apps and websites. Our feeds should show us as professional, client, centred and hollistic health space.
The activities will include:
- designing the website using an existing website builder
- determining best layouts to help client navigate services provided
- collaborate with employer on text and images to be used throughout website
- integrate booking system and product store into website
- optimize keywords & SEO throughout website
- collaborate on social media posts & content
- create social media channels
- create posting schedule for various channels
- optimize hashtags and SEO
Most of the writing will be done by the employer. We will do our best to provide photos/videos,and guidance towards the outcome as needed to the learner.
About the company
We are a holistic health studio offering personal training, nutrition counseling, small group classes and community events.
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