Collaborating with CasaVive and its representative, Yasmine Mucher, proved to be a gratifying and enlightening experience. Yasmine demonstrated collaboration, receptiveness to innovative concepts and offered clear access to the company's mission and operating framework. This significantly enhanced our strategic thinking and made the project both engaging and practical. The assignment on Competitive Landscape and Digital Marketing Strategy enabled us to examine CasaVive market positioning within the boutique wellness sector in the Greater Toronto Area . Yasmine's insights enabled us to customize our plan according to practical limitations and prospects, including the studio distinctive kinesiology driven methodology, its expansion aspirations and digital presence gaps. This collaboration improved our ability of implementing strategic frameworks and digital growth planning in a real company environment . This was a major opportunity to integrate academic knowledge with practical business requirements and we are grateful for CasaVive participation in our educational experience.