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Marketing Management Theory & Application (MKT 251)
MKT 251
Do you have a strategic marketing challenge that you want to tackle? In this project, student-consultants working in teams will analyze your organization's marketing management as it relates to marketing opportunities, marketing planning and strategy. Upon a complete marketing analysis which include SOWT, PEST, Five Forces Industry or Three C analysis, you will receive a detailed recommendation report and presentation using SWOT Matrix, Ansoff Matrix, or BCG Matrix analysis.
MKT 272 - MARKETING RESEARCH METHODS
MKT-272
Do you have a marketing research challenge that you would like to tackle? Guided by your organizational marketing objectives, a group of students will gather and analyze data beginning with problem analysis, and leading to a final research report. The report will include key insights and strategic recommendations to address your organization's challenge. The students will cover vital topics such as research design, data collection, sampling, and data analysis.