MBA eCommerce team will provide for the candidate-company’s website, digital and eCommerce strategies: - Research your company’s current online presence and competitive environment - Evaluate your website’s user experience (UX) and conversion performance\ - Suggest improvements for UX and improving metrics - Recommend strategies for improving online marketing and promotion (SEO, PPC, social media, etc.)

Looking to elevate your organization, and bring it to the next level? Bring on MBA students from  University Canada West  to be your student-consultants, in a project-based experience. MBA students will work on one main project over the course of the semester, connecting with you as needed with virtual communication tools. Students in this course recognize that small businesses face unique challenges that can impede productivity and result in costly turnover. In this project, teams of business students with backgrounds in entrepreneurship, human resources, and organizational behaviour will analyze your organization’s structure and management to develop strategies for improvement and continued growth.

This experience is designed for MBA students specializing in e-commerce, who are eager to apply their strategic insights to real-world business challenges. Learners have been equipped with the latest knowledge in digital marketing, consumer behavior analysis, and online sales optimization. By collaborating with industry professionals, students can help companies refine their e-commerce strategies, ensuring they remain competitive in the digital marketplace.

Students will work with a small business (client) throughout the term and will do the following: 1. Project proposal 2. Revised proposal 3. Organizational diagnosis 4. Final project report and presentation How companies will benefit: This course (BUSI 660) is a capstone project/exit course for the UCW MBA students - meaning, the small business will get to work with the final term MBA students. Students already had diverse academic and professional experiences before joining the MBA program. Now, they are just one step (term) away from earning an MBA degree. It will be a great opportunity for the small business to work with the MBA students who will actively engage with and contribute to the small business from diagnosis of the problems/challenges to writing a proposal to executing a final project report and presentation. Similarly, students will also get valuable first-hand and real-world experiences by working with the small business.