Green River College
Green River College
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Strategic Marketing Plan

MRKT-621
Open Closing on August 17, 2025 / 3 spots left
Main contact
University Canada West
University Canada West
Vancouver, British Columbia, Canada
Daniel Oskooei
Daniel Oskooei
He / Him
Full time faculty
(10)
6
Timeline
  • August 18, 2025
    Experience start
  • September 30, 2025
    Experience end
Experience
3 projects wanted
Dates set by experience
Preferred companies
Canada
Large enterprise, Small to medium enterprise
Business services, Consumer goods & services, Cosmetics & beauty, Food & beverage, Technology

Experience scope

Categories
Market research Market expansion Sales strategy
Skills
marketing strategies environmental analysis market dynamics strategic marketing integrated marketing communications performance appraisal master of business administration (mba) strategic planning marketing marketing planning
Learner goals and capabilities

This experience connects MBA students with industry professionals to develop comprehensive marketing strategies tailored to business needs. Learners will leverage their understanding of market dynamics, consumer behavior, and strategic planning to create actionable marketing plans. Students will deliver integrated marketing communication plans and performance evaluation frameworks by applying their knowledge of segmentation, targeting, positioning, and the marketing mix. This collaboration offers companies fresh insights and innovative approaches to enhance their market presence.


We are seeking collaborations with businesses that:


  • Currently have 5 or more employees on staff
  • Are actively in business (not planning on launching)
  • have an annual turnover of $800,000+
  • Ideally looking to offer internship, co-op, and employment opportunities after the Experience concludes


Learners

Learners
Post-graduate
Intermediate, Advanced levels
30 learners
Project
80 hours per learner
Educators assign learners to projects
Teams of 5
Expected outcomes and deliverables
  • Comprehensive marketing strategy document
  • Situational and environmental analysis report
  • Integrated Marketing Communication (IMC) plan
  • Marketing plan performance evaluation matrix
  • Presentation of strategic recommendations


Project timeline
  • August 18, 2025
    Experience start
  • September 30, 2025
    Experience end

Project Examples

Requirements
  • Develop a marketing strategy for a new product launch in a competitive market
  • Create a repositioning plan for an established brand seeking to reach a younger demographic
  • Design an integrated marketing communication plan for a regional expansion
  • Analyze and propose a marketing mix adjustment for a declining product line
  • Evaluate and enhance the digital marketing strategy for an e-commerce platform
  • Formulate a market entry strategy for a company entering an international market
  • Assess and improve the customer engagement strategy for a service-based business
  • Develop a crisis communication plan for a brand facing public relations challenges


Additional company criteria

Companies must answer the following questions to submit a match request to this experience:

  • Q1 - Date
    When your business established?  *
  • Q2 - Number
    How many staffs do you have?  *
  • Q3 - Number
    How much is your business annual turn over CAD/USD?  *
  • Q4 - Text short
    Are you actively hiring? If so, then any interest to hire from talented MBA students?  *