The District of Mission is re branding as the City of Mission and expanding on newly opened recreational areas and cultural activities in 2019. We are looking to boost our presence within the BC tourism industry and the appreciation for the quality of life and values in Mission. This includes increasing awareness of indigenous cultural sites, outdoor recreation, unique businesses/restaurants and events. We would like to make it more widely known that our tourist sites exist and to positively impact the reputation of the municipality, both to increase the volume of direct engagement through visitor services by 1,000 visitors and to introduce our social impact efforts. We hope that this will improve public awareness, through increased traffic to our website and social media channels with an increase in post engagement by 10% and website traffic to a minimum of 2,200 active users per month; highlighting not only the travel destinations we offer, but also our values and social mission. We are looking for a strategic plan that will enable us to achieve our goals. .To achieve this, we need to:

• Develop a public relations strategy including recommendations on channels to use, media outlets to approach, compelling stories, and materials needed.
• Create materials to provide to media outlets or post through our own channels, including turning testimonials into compelling stories and developing a press release.