Vloe Marketing aims to enhance its social media presence by developing a cohesive and engaging content strategy. The project involves creating a comprehensive plan that aligns with the company's brand identity and marketing objectives. Learners will analyze current social media trends, identify target audiences, and develop content themes that resonate with these audiences. The goal is to increase engagement, brand awareness, and follower growth across platforms such as Instagram, Facebook, and Twitter. The project will require learners to apply their knowledge of digital marketing, content creation, and analytics to craft a strategy that is both creative and data-driven. By the end of the project, learners will have a deeper understanding of how to effectively leverage social media for marketing purposes.

The deliverables for this project include a detailed social media content calendar, a set of sample posts, and a report outlining the strategy's rationale and expected outcomes. Learners will also provide a presentation summarizing their findings and recommendations. The content calendar should cover a one-month period and include post types, captions, hashtags, and posting schedules.