Fractional Yachting – PR campaign

Closed
Main contact
Yacht Solutions
Toronto, Ontario, Canada
President
3
Project
Academic experience
50 hours of work total
Learner
Canada
Intermediate level

Project scope

Categories
Communications Market research Marketing strategy Media
Skills
marketing non-disclosure agreement (intellectual property law)
Details

This type of yacht sharing is becoming more widely accepted recently with all the sharing programs becoming available. Our Fractional Membership program has been developed after working with some of the most progressive and successful fractional providers in aviation and the recreational marine industry. Fractional Yachting is a classic case of where disruptive marketing can be harnessed. We have developed the latest program to incorporate a “Try if before you buy it” concept that has never been implemented before.

For this project, students will be required to sign an NDA and potentially an IP agreement as well.

Deliverables
No deliverables exist for this project.

About the company

Company
Toronto, Ontario, Canada
1 - 1 employees
Business services, Trade & international business, Transport, trucking & railroad

YACHT Solutions specializes in Luxury Yacht Excursions and $mart Yacht Ownership in the GTA and at some of the best boating destinations around the world. We provide a complete service to the yacht enthusiast or corporate client that will enhance and enrich people’s lifestyles.

YACHT Solutions maintains an extensive network of charter operators and information on yachts worldwide, administered by a team of specialists who understand the industry. Our clients count on us to consistently deliver superior customer service and care in this exciting recreational yachting world.