Fractional Yachting – PR campaign
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Project scope
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Communications Market research Marketing strategy MediaSkills
marketing non-disclosure agreement (intellectual property law)This type of yacht sharing is becoming more widely accepted recently with all the sharing programs becoming available. Our Fractional Membership program has been developed after working with some of the most progressive and successful fractional providers in aviation and the recreational marine industry. Fractional Yachting is a classic case of where disruptive marketing can be harnessed. We have developed the latest program to incorporate a “Try if before you buy it” concept that has never been implemented before.
For this project, students will be required to sign an NDA and potentially an IP agreement as well.
About the company
YACHT Solutions specializes in Luxury Yacht Excursions and $mart Yacht Ownership in the GTA and at some of the best boating destinations around the world. We provide a complete service to the yacht enthusiast or corporate client that will enhance and enrich people’s lifestyles.
YACHT Solutions maintains an extensive network of charter operators and information on yachts worldwide, administered by a team of specialists who understand the industry. Our clients count on us to consistently deliver superior customer service and care in this exciting recreational yachting world.
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