Tourism Mission is in the process of being reassigned to the District of Mission, where we will be looking to develop a strong online presence both with a new website and via social media channels; with a strong focus on images, video content and story telling. Our team acknowledges the fundamental part social media plays in engaging tourists to come visit; and with taking over sites currently managed by another organization we would like to have help looking at the best uses for social media to engage our target market and whether this should be a seamless transition or we should highlight the change in direction.

It would be extremely beneficial to have a group of students look at the present social media activity/presence, evaluate it for strengths and weaknesses, and create strategic recommendations for improvement.

Recommendations should include possible approaches to Facebook, Instagram, Snapchat, Twitter etc. to help us determine where our time, money and resources are best spent. Looking at our target market, we would like recommendations on the best social media channels to use given our available resources.

Students can leverage available insights into our current number of tourist visitors to assist in the recommendations.