Marketing Strategy Plan
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Project scope
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Market researchSkills
marketing strategies target market value propositions marketing financial servicesWe want students to help us build a marketing strategy plan to grow and engage a specific target market: Financial Services Companies. We’d like to know how we can maximize the use of different channels and get recommendations to improve our messaging.
The main questions we’d like students to help us answer are the following:
- How do students currently perceive our brand and marketing, based on publicly available information about our company?
- What channels should we utilize for promotion, including ones we are not currently using?
- What budget is appropriate for advertising, given our goals?
- How could our messaging be updated to better explain our value proposition?
Working closely with the co-founder who can meet once a week.
About the company
Slingshot is a cloud-based communications provider that specializes in business VoIP service. Our platform delivers carrier-grade services including virtual PBX solutions that caters to small and medium sized companies.
Slingshot bridges the gap of neglect and poor customer service that lies between traditional telecommunication carriers and hardware vendors, where finger pointing and passing the buck is the typical explanation to technical problems. Slingshot offers a simple, reliable, one-stop shop for all business communication needs combining technologies of both the telecom providers and the hardware vendors.
Slingshot has built its internet telecommunications service provider (ITSP) network around the basic fundamental principles of customer success. The platform revolves around the core beliefs of delivering a Triple F Business VoIP network.
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