Strategic Marketing Insights: Applied Research Analysis

MKTG 450
Closed
Main contact
Mercy University
Dobbs Ferry, New York, United States
Professor
2
Timeline
  • January 29, 2024
    Experience start
  • May 6, 2024
    Experience end
Experience
1/1 project matches
Dates set by experience
Preferred companies
United States
Any company type
Any industries

Experience scope

Categories
Marketing analytics Market research Competitive analysis Marketing strategy
Skills
planning strategic marketing applied research verbal communication skills online communication marketing critical thinking research leadership writing
Learner goals and capabilities

Looking to elevate your organization, and bring it to the next level? Bring on learners from Mercy University to be your virtual interns, in a project-based experience. Learners will work on one or more projects of your choosing over the internship period, connecting with you as needed with virtual communication tools.


Learners in this program are poised to succeed in the integrated work areas of:

Participants in this program are well-prepared to excel in the interconnected realms of work. The 'Principles of Marketing' course encompasses the cultivation of a fundamental comprehension of the marketing process, along with a practical command of marketing techniques such as planning, leadership, organization, and control. Engaging learning activities are designed to elevate students' proficiency in essential areas like writing, critical thinking, oral communication, and information literacy.


Learners

Learners
Undergraduate
Any level
20 learners
Project
30 hours per learner
Educators assign learners to projects
Teams of 4
Expected outcomes and deliverables

Deliverables are negotiable, and will seek to align the needs of the learners and the organization. 


Some final project deliverables might include: 

  1. A mid-term of informational discussion: 10-15 minute presentation on key findings and recommendations
  2. A detailed report including their research, analysis, insights and recommendations


Project timeline
  • January 29, 2024
    Experience start
  • May 6, 2024
    Experience end

Project examples

Students will research available information and develop a Strategic Marketing Plan including recommendations for implementation.

Projects the students are well-equipped to work on include (but are not limited to):

  • Developing a strategic marketing plan for a new or existing business, product, or service
  • Developing a new product launch plan
  • Rebranding or marketing of an existing product
  • Market research or competitive analysis
  • Expansion strategy


Additional company criteria

Companies must answer the following questions to submit a match request to this experience:

  • Q1 - Checkbox
    Be available for a quick phone/virtual call with the instructor to initiate your relationship and confirm your scope is an appropriate fit for the experience.  *
  • Q2 - Checkbox
    Provide a dedicated contact person who is available for weekly/bi-weekly drop-ins to address learners’ questions as well as periodic messages over the duration of the project.  *
  • Q3 - Checkbox
    Provide an opportunity for learners to present their work and receive feedback.  *
  • Q4 - Checkbox
    Provide relevant information and/or data as needed for the project.  *
  • Q5 - Text short
    How is your project relevant to the experience?